AIBMC Certified Public Relations Manager
description
Curriculum
audience
AIBMC Certified Public Relations Manager
AIBMC Certified Public Relations Manager
Join our Certified Public Relations Manager (CPRM) course, offered in partnership with AIBMC, designed to elevate professionals into advanced business communication and public relations roles. This course offers a deep dive into the body of knowledge required for effective public relations, aligning with AIBMC's esteemed standards and ethical guidelines
- Duration:
- Comprehensive 35-hour preparation path leading up to the CPRM exam.
- Format:
- Hybrid training combining live online instruction with options for self-paced study, facilitated by authorized training providers and prometric centers globally.
- Tools Used:
- AIBMC's proprietary learning systems and a range of communication tools and technologies.
- Resources Provided:
- Access to training sessions covering exam questions, modules, and essential public relations skills.
By the end of this course, you'll have the necessary tools to deal with public relations at your organisation.
Course Curriculum
Below is the module-by-module breakdown for each day of the 5-day program:
Module 1 (Day 1):
- Communication and the Roles of Public Relations
- External Public Relations Sources
- Working with Suppliers, Publishers, Printers, Photographers and Designers
- Making Videos Module 5 : Exhibitions and other Events
Module 2 (Day 2):
- Promotions and Functions
- Visits, Sponsorship and Educational Activities
- \
- Working with the Media
- Public Relations: A Management Function
- Ethics and Law
- Communication Models and Theories
Module 3 (Day 3):
- Research, Planning, Implementation and Evaluation
- Crisis Communication Management
- Management Skills Issues Business Literacy Media Relations
Module 4 (Day 4):
- Using Information Technology Efficiently
- Advanced Communication Skills
- PR History Highlights
Module 5 (Day 5):
- New Product Development
- Product Management
- Advertising and Promotion
Audience
Who should do this course?
- Mid to senior-level professionals aiming to certify and elevate their expertise in public relations.
- Individuals with a bachelor's degree or at least one year of experience in related fields.
- Professionals seeking to formalize their experience and adherence to industry-standard practices in public relations.
- Public relations officers who don't yet hold a formal certification from AIBMC