Social Media Marketing: For Beginners
Social Media Marketing: For Beginners course is a foundational course designed to introduce the basics of marketing on various social platforms. This course covers strategies for content creation, audience engagement, and campaign analysis, focusing on major platforms like Facebook, Instagram, and Twitter. Ideal for new marketers or business owners, it provides practical skills to start building an effective online presence.
$4085
Course Curriculum
Day 1: Introduction to Social Media Marketing
Morning Session (4 hours): Overview of social media platforms and their roles in marketing. Understanding the social media landscape.
Afternoon Session (3 hours): Setting up social media profiles and learning the basics of social media algorithms.
Day 2: Content Creation
Morning Session (4 hours): Fundamentals of content creation, including planning, crafting engaging text, and visual content.
Afternoon Session (3 hours): Hands-on workshop on creating posts using tools like Canva and basic photography tips for social media.
Day 3: Content Strategy and Calendar Planning
Morning Session (4 hours): Developing a content strategy based on audience analysis and engagement tactics.
Afternoon Session (3 hours): Practical session on creating a content calendar and scheduling posts using tools like Buffer or Hootsuite.
Day 4: Engagement and Community Building
Morning Session (4 hours): Techniques for increasing engagement, including best practices for responding to comments and messages.
Afternoon Session (3 hours): Role-playing scenarios to practice interaction with followers and community management.
Day 5: Analytics and Measuring Success
Morning Session (4 hours): Introduction to analytics tools, understanding metrics, and interpreting data to refine social media strategies.
Afternoon Session (3 hours): Hands-on activities to apply learning from analytics to make informed decisions about future posts and campaigns.
Course Wrap-Up: Summary of key skills, discussion on staying updated with social media trends, final Q&A, and certificate distribution.
Course Curriculum
Course Highlights
Perfect for newcomers to the digital marketing world, this course introduces the fundamentals of social media marketing. Participants will learn how to leverage platforms like Facebook, Instagram, and Twitter to build brand presence, engage with audiences, and drive business goals through effective social media strategies.
Comprehensive Curriculum: Introduces platforms like Facebook, Instagram, and Twitter, along with strategies for content creation and audience building.
Hands-On Learning: Participants create and schedule actual social media posts, analyze engagement data, and strategize campaigns.
Professional Skill Development: Focuses on increasing online visibility and brand engagement.
Expert Instruction: Social media experts share insights and best practices.
Interactive and Engaging Format: Real-time feedback on campaign ideas and content drafts.
Certification of Completion: A certificate that endorses your skills in social media marketing.
Who should do this course?
Aspiring Marketers: Building foundational social media skills
Small Business Owners: Promoting businesses on social platforms
Public Relations Assistants: Integrating social media into PR strategies
Creatives: Enhancing online presence and engagement.